000			00332nam a2200145Ia 4500
008			150224s9999 xx 000 0 und d
082			_a659.1 ARE
100			_a"Arens,William F"
245			_aContemporary Advertising
250			_a2008
260			_bTata Mc Graw Hill
300			_a659.1 ARE
938			_b40001
942			_2ddc _cBK
999			_c894 _d894