000 00342nam a2200145Ia 4500
008 150416s9999||||xx |||||||||||||| ||und||
082 _a658.827 KAP
100 _a"Kapferer, Jean-Noel"
245 _aStrategic Brand Management
250 _a2005
260 _bKogan Page
300 _a658.827 KAP
600 _aManagement
942 _2ddc
_cBK
999 _c5456
_d5456