TY  - BOOK
AU  - Kotler and Mukharjee
AU  - Kotler and Mukharjee
TI  - ESSENTIALS OF MODERN MARKETING
SN  - 978-93593-0841-8
U1  - 658.5 KOT 
PY  - 2024///
CY  - Allied 
PB  - vikas publication house
KW  - Management
ER  -