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Services Marketing Integrating Customer Focus Across The Firm

By: Contributor(s): Material type: TextSeries: Publication details: Pashupati Printers, Shahdara Delhi 110095 McGraw Hill Education(India) Pvt. Ltd. Edition: 6thDescription: 711p; XXXIIISBN:
  • 9781259026812
Uniform titles:
  • Services Marketing Eng
DDC classification:
  • 6th 658.8
In: "Zeithaml, Valarie A." Services Marketing:Integrating Customer Tata McGraw Hill
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