MARKETING MANAGEMENT / 16e (Record no. 29355)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251025020004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230707b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2023 |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT / 16e |
| Medium | ENGLISH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NOIDA (INDIA) |
| Name of publisher, distributor, etc. | PEARSON |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane/ Chernev Alexander/ Sheth, Jagdish N./ Shainesh, G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Law Department Library | Law Department Library | General Stacks | 07/07/2023 | University Book House Pvt. Ltd. | 1100.00 | 32446 | 32446 | 658.8 KOT | L03027 | 07/07/2023 | 1100.00 | Books | |||||||
| Dewey Decimal Classification | Law Department Library | Law Department Library | General Stacks | 07/07/2023 | University Book House Pvt. Ltd. | 1100.00 | 32446 | 32446 | 4 | 658.8 KOT | L03028 | 07/11/2025 | 1100.00 | Books | 24/10/2025 |