Integrated Marketing Communication (4th ed) (Record no. 20685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160202b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malaval, Philippe & Others |
| 9 (RLIN) | 5091 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication (4th ed) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 481p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Management |
| 9 (RLIN) | 597 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 597 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | JNU_MAIN_Library | JNU_MAIN_Library | Reference | 02/02/2016 | 519.00 | 658.8 MAL | 026727 | 02/02/2016 | 02/02/2016 | Books | |||||
| Dewey Decimal Classification | JNU_MAIN_Library | JNU_MAIN_Library | General Stacks | 02/02/2016 | 519.00 | 658.8 MAL | 026728 | 02/02/2016 | 02/02/2016 | Books | ||||||
| Dewey Decimal Classification | JNU_MAIN_Library | JNU_MAIN_Library | General Stacks | 02/02/2016 | 519.00 | 658.8 MAL | 026729 | 02/02/2016 | 02/02/2016 | Books |