Intergrated Marketing in Advertising and Promotion (Record no. 18331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a22001217a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150716b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.045 SHI |
| 245 ## - TITLE STATEMENT | |
| Title | Intergrated Marketing in Advertising and Promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | CENGAGE LEARNING |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 302.045 SHI |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mass Media |
| 9 (RLIN) | 899 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Departmental Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SADTM_Library | SADTM_Library | 16/07/2015 | 575.00 | 302.045 SHI | FT0063 | 16/07/2015 | 16/07/2015 | Departmental Books | |||||
| Dewey Decimal Classification | SADTM_Library | SADTM_Library | 16/07/2015 | 575.00 | 302.045 SHI | FT0064 | 16/07/2015 | 16/07/2015 | Departmental Books |