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Advertising and promotion : An integrated marketing communications perspective (9th Ed)

Belch, George & Others

Advertising and promotion : An integrated marketing communications perspective (9th Ed) - 9th Ed - New Delhi Tata McGraw hill 2015 - 1017p

Subjects--Personal Names:
Management

Subjects--Topical Terms:

Dewey Class. No.: 659.1 BEL

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Advertising and promotion : An integrated marketing communications perspective (9th Ed)